The REDcycle Program is a voluntary, industry-led initiative developed by Melbourne-based organisation, RED Group.

We’ve developed a true product stewardship model where manufacturers, retailers and consumers are sharing the responsibility to reduce the amount of plastic packaging going to landfill.

RED Group has teamed up with Coles, Woolworths and some of Australia’s most-loved brands to reduce the amount of plastic packaging going to landfill.

The REDcycle Program would not be possible without the support of our partners, and most importantly, the great efforts on the part of Australian consumers.