In Australia, many recycling options exist for aluminium cans, plastic bottles, paper, cardboard, and glass. Most councils will accept these items at kerbside or at a local transfer station for recycling.

However, until now there’s been no similar recycling opportunity for flexible plastics such as bread bags, frozen food bags, confectionary packets and shopping bags. This plastic, although fully recyclable, is not able to be recovered as part of local councils’ kerbside recycling collection and often ends up in landfill.

That’s where the REDcycle Program comes in.

The RED Group has teamed up with Coles, Woolworths and some of Australia’s most-loved brands to make it easy for you to keep your plastic packaging out of landfill.

Working together

The REDcycle Program is a true product stewardship model where everyone involved in the life cycle of a product, including manufacturers, distributors and consumers have a responsibility for that product throughout its entire life cycle, including its end-of-life outcome.

And the good news is that recycling plastic not only reduces the amount of waste going to landfill, but it also reduces the need to use precious natural resources.